The Secret to Knowing Your Blog's Target Audience

 This is a unique way of looking at your target audience. It's amazing how much you can learn from your readers without having to guess. 

Hey oh!

That's the big question isn't it, how do I go from crickets to starting to build my readership? I really struggled with this and my blog was 7 months old before I really started to figure out what needed to be done to get things rolling. 

You see, turns out even though I bought courses and people flat out told me what needed to be done, I wasn't able to do it. This is because being told what to do, is not the same is being showed how to do it.

One of my least favorite sentences became:


Figure out who your target audience is. I especially loved it, if it was followed up by "it's probably not who you think"


Arghhhh!!! no words have ever been more frustrating!


Then how do I know!!!! Well, no one tells you that part. They tell you, it's important and you need to figure it out, but not how to figure it out. 

Turns out, you can find out who your target market is, all you need is DATA.

Let's talk this through:

What am I talking about when I say DATA?

I'm talking about the numbers you can pull from google analytics that will tell you exactly what your readers want. When you are shooting in the dark this is like someone handing you a flashlight. 

Trust the numbers, the numbers don't lie!

So if the biggest secret to getting MORE PAGEVIEWS is knowing who your readers are, then the best way to go about that is to study your Google Analytics account.

There is just one, itsy, bitsy problem... 

Google Analytics, is confusing, overwhelming, underwhelming, and downright nerve racking. Literally took me months to start using it to actually help me GROW MY PAGEVIEWS.

BUT! Don't think I'm going to leave you hanging. 

Did you know that you can create your own custom dashboards that present to you all the important information about your blog at the click of a button? AND THAT YOU CAN SHARE IT WITH OTHER PEOPLE! 


See, I did NOT know that. I was wasting time clicking away in GA. Getting more overwhelmed than actually learning from the little readers I had. 

I think pretty much everyone has heard the saying: 

"Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime."

Well here is your rod:


Once you've downloaded my GA Custom Dashboard Template you will have all the information you need at your fingertips.

I want you to treat it like a magic 8 ball, or better yet Ouija board that you are subconsciously moving on your own. 

Ask it questions:

What posts do my readers like best?

What post do they read the longest?

What post do they bounce off of? (this is referring to bounce rate when someone only looks at one page and then leaves your site.)

Then ask WHY, over and over again until you start to see patterns in it all. WHY do they bounce from this page, but not that page? WHY do they like this post so much?

Then ask HOW: How can I add these elements to my other post? How can I get rid of the stuff making my readers flee my site. How can I darn near copy the stuff that's working and get more eyes on my blog. 

Want To Know More:

If you are interested in learning more about this I have a course that goes into details on how I went from struggling to get 1000 views a month after 6 months (and that's being generous). To crashing through the 10K wall. 

It's a super simple 3 step Circular System:

  1. Audit your site and make sure you have the elements of a great Website.
  2. Work with your google analytics to improve every element of your site. To figure out what you should be posting, when you should be posting, etc. 
  3. I tell you exactly how to share your posts to get the most views possible so that you have enough DATA to analyze. 


Want to know more?






Jessica Devlin

Founder & Creative Director